Unify sales activity and ask evidence-linked questions about pipeline risk, account coverage and forecast confidence.
Backstory is a revenue intelligence platform for sales leaders who need to understand what is happening across their pipeline. Formerly People.ai, it brings customer activity together with CRM records and turns that information into questions, summaries and risk signals. The focus is on the evidence behind a deal, rather than asking representatives to maintain another set of manual status reports.
The platform captures emails, meetings and calls from connected business systems, then matches activity to the relevant accounts, opportunities and contacts. It can bring multiple CRMs into one view, which is useful for organisations operating across regions or subsidiaries. Historical interactions provide context for examining engagement, stakeholder coverage and changes in deal momentum.
A sales manager can ask which opportunities have gone quiet or where an economic buyer is missing. Account planning identifies engaged stakeholders and coverage gaps, while qualification workflows compare available evidence with approaches such as MEDDPICC. Summaries and risk signals point back to the underlying activity so managers can inspect why an issue was surfaced rather than rely on a bare score.
Backstory provides a web experience and delivers information through connected CRM and collaboration tools. Its MCP server makes revenue context available to compatible AI assistants. This lets a team build its preferred interface on the platform’s connected activity foundation. It does not mean every general-purpose assistant automatically has permission to access the organisation’s customer records.
Onboarding connects the relevant systems and establishes context from the company’s sales history. Pricing combines connected customer-facing people with a packaged pool of answer consumption, rather than charging separately for every viewer. The published True Forward model adjusts future terms to usage at renewal instead of retrospectively billing an overage during the current term. Exact commercial terms require a quote. Forecast and qualification outputs remain decision support: managers should inspect source coverage and apply their knowledge of the customer before changing a commitment or account strategy.
