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Focal

Build stories with reusable characters, multiple models and timeline-based editing

Pricing
Starter $10/month with 1,000 monthly credits; Standard $30/month; Pro $100/month. Additional credits are available to paid users at 100 credits per dollar in $10, $30 or $100 packs.
Free plan
Yes; free account for trial/personal exploration with initial/daily limited credits and no recurring paid-plan allowance.
Platforms
Web

Tool Information

Focal
Fluorescent Labs Inc.
Updated: September 2026
Tool type: AI Film and Video Creation
Pricing: Starter $10/month with 1,000 monthly credits; Standard $30/month; Pro $100/month. Additional credits are available to paid users at 100 credits per dollar in $10, $30 or $100 packs.
Free plan: Yes; free account for trial/personal exploration with initial/daily limited credits and no recurring paid-plan allowance.
Platforms: Web
Login required: Yes; account required for projects and credits
API: No public API verified
Browser extension: No official browser extension verified
Mobile app: No official native mobile app verified
AI models: Supports multiple media providers; current official examples include Veo, Seedance, Kling and Hailuo for video, GPT Image, Nano Banana Pro, Z-Image, Flux Klein and Seedream for images, plus voice/SFX providers such as ElevenLabs, InWorld and OpenAI.
Developer: Fluorescent Labs Inc.

About Focal

Focal is a creative platform for developing AI-generated stories and videos with several model providers. It combines scene generation with reusable characters, locations and editing tools so a project can be treated as a sequence rather than a collection of unrelated clips. The official site lists video, image and voice options, giving creators different ways to build the elements of a story. Chat-assisted changes and a timeline help connect those elements into a more deliberate edit. This approach can suit filmmakers exploring an idea or creators producing stylized narratives, provided they are prepared to compare alternatives and revise inconsistent details.

Practical workflow

A project can begin with a short script and clear descriptions of the recurring characters. Reference material helps establish a direction before individual scenes are generated. The creator can choose a model suited to the shot, inspect the result and then add voice or sound where appropriate. Reusing a character or location is helpful, but it does not remove the need to check visual continuity between shots. Timeline review is where pacing, order and transitions become apparent. A technically successful generation may still need to be shortened, replaced or reorganized to serve the story.

Planning and review

Focal's paid plans have different credit allowances, and model choice affects how much generation those credits support. The free account is advertised without starting or recurring credits, so it should not be described as a free monthly video allowance. Commercial use is associated with paid plans, while the free tier is limited to personal use. Check rights to references and voices, and review the final sequence for misleading or unintended depictions before publication.

Key features
  • Story and script-driven creation
  • Reusable characters and locations
  • Multiple video-model choices
  • Integrated image generation
  • Voice and sound-effect options
  • Chat-assisted editing and timeline workflows
Use cases
Film Prototyping,Character Stories,Scene Generation,Video Editing
How to use
  1. Create an account and inspect available credits.
  2. Choose a paid plan if generation credits are needed.
  3. Outline the story and its scenes.
  4. Establish characters and location references.
  5. Generate candidate images and video shots.
  6. Add suitable voice or sound where supported.
  7. Review and edit the sequence on the timeline.
  8. Check continuity and usage rights before export.
Best for
Video Creators, Filmmakers, Creative Teams
Integrations
Integrated image, video and voice providers including ElevenLabs and OpenAI
Commercial use
Paid plans advertise commercial use; free tier is personal-use only

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